This local dog breeder wanted to up its marketing game with an entirely new brand identity emphasizing the benefits of raising puppies in the rural countryside of Oklahoma. We came up with the “Oklahoma Sunshine in Every Pup” concept, highlighting the positive effects that farm-living has on dogs and puppies.

Because the client wanted a website that made it VERY EASY to manage, we developed a lot of custom automation to handle the entry of new puppies, creating a system to view each puppy’s mother and father, and being able to link each mother and father to a listing of its offspring. The client need only to flip a switch to change a puppy’s status from “available” to “sold” and all archiving is handled automatically. We also built in a lot of automated handling of behind-the-scenes Schema tagging to help AI-powered search understand this business and its content.