This Atoka, OK-based travel agent asked for a website that would make travel look fun and exciting. So, we chose to fill it with photos depicting people on vacation having loads of “worry-free fun”. We crafted the tagline, “Worry Free Travel” to emphasize the virtues of hiring an agent to handle all the details for you. We added a blog, as well as added a system of entering promotions, and a sign up form for a newsletter.

Most travel agent websites we reviewed seemed less about the people on vacation, and more about travel agent services, which may seem to make sense, but in the end, we wanted to shoot for the end result, which is people on vacation, having fun, and worrying about nothing.