After having successfully built Burgess Family Healthcare, the owners opened Burgess Imaging next door, focusing on diagnostic x-ray, diagnostic ultrasound, and baby ultrasound. Because their baby ultrasound was dominating their business, they wanted to prop up their other radiology services. They hired us to build a website that gave more balance to their business.

We highlighted their diagnostic x-ray and diagnostic ultrasound services using images and video from their Facebook page. We gave each service its own URL and wrote all the copy. We used the colors and font from their logo to establish overall look and feel, and then used images and video from their Facebook page to build out the rest. We chose to emphasize the convenience of their location between Idabel, Hugo, and Broken Bow.

When reviewing dozens of other radiology clinic website designs, we found most highlighted their services and equipment, but few emphasized convenience and location. And since Burgess is located in the middle of three important South East Oklahoma cities, we felt that was the ideal marketing angle for this client.