Sure, you can build your own website on Wix, Squarespace, or GoDaddy, but do you know how to design it to convert visitors into paying customers?
Tim Ash, the CEO of SiteTuners, and author of “Unleash Your Primal Brain: Demystifying How We Think and Why We Act”, describes what “converstion rate optimization” is…
“Conversion Rate Optimization (CRO) is the art and science of getting people to act once they arrive on your website.”
Getting People to Act
The most important goal of a website’s design is exactly this, “getting people to act”. And what act are we talking about?
- Placing a phone call to your business
- Showing up to your brick-n-mortar location
- Buying a product on your website
- Becoming a member of your community
- Signing up for your email newsletter
- Attending your event
- Visiting your Facebook page and becoming a follower
- Recommending you to their family and friends
Nearly all business owners who chose to design their own website fail to address the challenge of “how do I get my website visitors to act.”
Moreover, many (and probably most) professional website designers also fail address to this, and instead place too much emphasis on snazzy design design elements.
Your Website Has Only 3 Seconds to Succeed
People take action when they feel convinced you have the solution to their problems.
There have been lots of studies performed showing that visitors need only three (3) seconds or less to decide if your website is worth spending any time looking at…
“It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave.” – Peep Laja, founder of CXL, nominated as the most influential CRO expert in the world.
“…subjects spent about 2.6 seconds scanning a website before focusing on a particular section. They spent an average of 180 milliseconds focusing, or “fixating,” on one particular section before moving on.” – Missouri Science & Technology
This means you have about 3 seconds to convince a visitor to stay. The best way to succeed is to show visitors the results they are looking for.
Results-Oriented Design
Here at ChoctawWebsites, our goal is design websites that hook visitors into staying on your website longer. To do that, we use headlines, marketing copy, and imagery that reflect your customers’ needs.
Their Design
Our Design
Their Design
Our Design
There is a Science Behind Marketing
Results-oriented design is just one strategy towards boosting a website’s overall effectiveness. There are other factors…
- Attractive design elements (does it look fresh, new, pleasing)
- Consistent design (does it use the same colors, spacing, fonts)
- Expected placement of elements (is the contact info where it is expected to be, etc.?)
- Speedy load times (does the site load too slowly?)
- Responsive design (does the site look good on mobile devices)
- Contrasting elements (Can people with poor vision still read the text?)
More importantly, there should be a “flow” in the layout of headlines, imagery, and text on a single page that reads like a story. Visitors want to be taken along a journey where they start with the finish line (the results they are seeking), and end with the starting point (how to get in touch with you).
