Sure, AI can build a website. But, it still cannot build a website designed to convert visitors into paying customers.
This is because AI still doesn’t know how to think like a human being. What AI is good at is replicating designs and copy it has been trained on. But, it has never been trained on YOUR business, and YOUR demographic, and YOUR unique sales offer.
It’s not enough to build a website with your company name, logo, and services on it.
Rather, you need to understand what your customers are frustrated with, why they are looking for a specific solution, and then carefully craft a “story” that hooks their pain point using both marketing copy and imagery. You have to relate to their frustration, then show them the solution that can turn them into a hero that saves the day. This is how a website sells.
AI is a wonderful tool, but that’s all it is.
In the end, it still takes a human being to find the right marketing message, and to sell to another human being.
If you still think you can use GoDaddy, Wix, or SquareSpace to build a website using AI, then we welcome you to give it a good try. But when you’re ready to hire a professional to optimize it for conversions, give us a call.
