Helpful tips can help your website become more connected with others.
The most important order you ever get from a customer is the second order.
Understanding and adapting to consumer motivation and behavior is an absolute necessity for competitive survival.
Know the power of repetition. Be sure your message is consistent.
The two most common mistakes companies make in using the phone are failing to track results and tracking the wrong thing.
Marketing activities should be designed to increase profits, not just sales.
It costs five times as much to sell a new customer as an existing customer.
Selling what your customers need, instead of what they want, can lead to failure.
Don’t think that product superiority, technology, innovation, or company size will sell itself.
Don’t neglect or ignore your current customers while pursuing new ones.
People don’t buy products, they buy the benefits and solutions they believe the products provide.
The average business usually hears from its dissatisfied customers in reviews, not directly.
Fifty percent of those customers who complain would do business with the company again if their complaints were handled satisfactorily.
It is estimated that customers are twice as likely to talk about their bad experiences as their good ones.
Marketing is everyone’s business, regardless of title or position in the organization.
Exaggerated claims can produce inflated expectations that the product or service cannot live up to, thereby resulting in dissatisfied customers.
Get to know your prime customers—the 20% of product users who account for 80% of the total consumption of that product class.
Interesting Local Search Statistics
76%: The percentage of people who search on their smartphones for something nearby and visit a business within a day. (28% of those searches for something nearby result in a purchase.)
About 45%: The percentage of global shoppers who buy online and then pick up in-store.
More than 55%: The percentage of shoppers who say they used online video while actually shopping in a store.
90%: The percentage of consumers who used the internet to find a local business in the last year.
91%: The percentage of consumers who say that positive reviews make them more likely to use a business.
82%: The percentage of consumers who read online reviews for local businesses.
13 minutes and 45 seconds: The time an average consumer spends reading reviews before making a decision.
76%: The percentage of consumers who trust online reviews as much as recommendations from family and friends.
